Virat Kohli currently wears shoes from his own brand, One8, built with Agilitas Sports, after choosing not to renew his long-standing Puma endorsement. His shoe story spans limited-edition Puma spikes, a viral Decathlon moment, and now a signature sneaker line priced from ₹6,999 to ₹13,999.
India watches Kohli closely. What he eats, how he trains, what he wears. And over the years, his shoe choices have told a story that goes beyond endorsement deals and brand contracts.
What Shoe Company Does Virat Kohli Wear Now?
As of 2026, Kohli wears One8, his own lifestyle brand, exclusively. He has no active endorsement deal with Nike, Adidas, or Puma.
His current line is called the Seam XVIII, a cricket ball-inspired sneaker built around stitched seam detailing and a low-profile silhouette.
The Puma Era: India's Biggest Cricket Deal
For nearly a decade, Puma owned Kohli's footwear story. He was genuinely involved in the design process, not just a face on the box.
The Crown Jewel: PUMA x One8 Collectors Edition 19.1
Launched ahead of the 2019 ICC Cricket World Cup, this pair was limited to just 150 pairs worldwide. That scarcity alone made it one of the most talked-about drops in Indian sneaker history.
Off the Field: PUMA Palermo Leather
When the stumps were drawn, Kohli was regularly spotted in the Palermo Leather, a clean terrace-style shoe with suede overlays and a retro silhouette.
The Viral Decathlon Moment
With no active brand deal at the time, Kohli was spotted wearing Decathlon SPEED training shoes, a performance-first pick from a mass-market retailer. It became a widely discussed moment across Indian cricket and sneaker communities, proving his shoe choices were about function first, not just endorsement money.
Virat Kohli Shoes Price List (2026)
| Shoe | Price |
| Seam XVIII Signature (Test Red) | ₹9,230 (MRP ₹10,000) |
| Seam XVIII Signature (other colorways) | ₹11,624 to ₹12,089 |
| Seam XVIII OG / Pavilion | Starting at ₹6,999 |
| Cover Drive 18 Pro / X (cricket spikes) | ₹13,999 |
The Test Red pricing isn't random. It's set at ₹9,230 to match Kohli's exact final Test run tally, with the ₹10,000 MRP nodding to his long-chased 10,000-run Test milestone.
Conclusion
Virat Kohli's shoe story has moved from Puma spikes and a viral Decathlon moment to his own One8 Seam XVIII line, priced between ₹6,999 and ₹13,999. For shoppers who like Kohli's clean, sporty aesthetic but want more affordable everyday options, brands like Hustle Culture have also become popular alternatives. He no longer wears Nike, Adidas, or Puma. In 2026, it's a brand he built and designed himself, and that's what makes his shoe game worth watching.
FAQs
Which company shoes does Virat Kohli wear?
Virat Kohli currently wears shoes from his own brand, One8, built in partnership with Agilitas Sports. He has no active endorsement deal with Nike, Adidas, or Puma.
Does Virat Kohli wear New Balance shoes?
No documented sighting confirms this. Kohli's current footwear lineup is exclusively One8; New Balance is worn by other international cricketers like Joe Root and Steve Smith, not Kohli.
What is the price of One8 shoes?
One8 sneakers range from around ₹6,999 for the Seam XVIII OG to ₹12,089 for the Seam XVIII Signature, with cricket spikes priced up to ₹13,999.
What are Virat Kohli's shoes called?
His current signature line is called the Seam XVIII, part of the One8 collection, inspired by the design of a cricket ball.
Did Virat Kohli design his own shoes?
Yes. Kohli was directly involved in the design and construction process for both his Puma-era collaborations and his current One8 Seam XVIII line.
