The Air Jordan 4 isn’t just another retro. It’s a legend stitched in leather. Since its debut in 1989, it’s held down NBA courts, rap videos, street corners, and Paris runways. When sneaker culture started mixing with luxury fashion, the AJ4 was already there.
Some pairs aren’t just rare, they’re grails. Ultra-limited collabs, promo-only releases, and designs that flipped the resale market upside down. These are the AJ4s collectors fight over and sneaker investors dream about.
Here’s our list of the 10 most valuable Air Jordan 4s ever released. The ones that turn heads, spark envy, and make portfolios look good.
1. Air Jordan 4 Retro Eminem “Encore”
Only 23 pairs were ever made, and they were gifted to friends and family to celebrate Eminem’s Encore album. Wrapped in a rich blue suede with black and red accents, this pair blends music history with sneaker royalty. Owning it is like having a Grammy on your feet.
- Launch Price: Around ₹14,000
- Current Value: ₹20 lakh to ₹25 lakh
2. Air Jordan 4 Retro Undefeated
This was the first ever Jordan Brand collab, and it changed the game in 2005. With military green suede, orange hits, and MA-1 bomber jacket inspiration, only 72 pairs were released via raffle. It’s pure status, a myth that lives in collector circles and auction houses.
- Launch Price: ₹9,000 (US retail)
- Current Value: ₹12 lakh to ₹20 lakh
3. Air Jordan 4 Travis Scott “Purple Friends and Family”
You won't find these on shelves or even on StockX without a serious bag. This unreleased purple suede pair was reserved strictly for Travis’s inner circle. It carries the same Houston Oilers vibes as the blue version, but this colorway is a whole different tier of rare.
- Launch Price: Not released at retail (promo-only pair)
- Current Value: ₹18 lakh to ₹22 lakh
4. Air Jordan 4 Wahlburgers PE
Mark Wahlberg’s promo pair for his burger chain dropped at a charity auction, and only a handful were made. The loud neon green upper screams for attention. If you ever see a pair in the wild, you’re probably standing next to a millionaire or Marky Mark himself.
- Launch Price: ₹17,500
- Current Value: ₹12 lakh to ₹16 lakh
5. Air Jordan 4 UNDFTD Sample 2018
This sample reimagined the OG 2005 UNDFTD with upgraded materials but kept the same iconic olive and orange military theme. It was never released to the public, which only adds to its mystique. If you get your hands on one, you’re in elite company.
- Launch Price: ₹17,000
- Current Value: ₹10 lakh to ₹15 lakh
6. Air Jordan 4 Carhartt x Eminem
Workwear meets rap royalty. This triple collab between Eminem, Carhartt, and Jordan Brand produced a sleek black canvas pair with chrome detailing and Shady branding. Only 10 pairs were auctioned for charity, and resale prices shot through the roof immediately.
- Launch Price: ₹25,000 via charity auction in 2015
- Current Value: ₹22 lakh to ₹28 lakh
7. Air Jordan 4 Lightning (2006)
Before bold colorways were cool, the Lightning 4s brought loud yellow energy in a limited online-only drop. While the 2021 retro brought them back to life, the 2006 original still holds more weight in the eyes of collectors. OGs know the difference.
- Launch Price: ₹16,000 when dropped online
- Current Value: ₹2.5 lakh to ₹4 lakh
8. Air Jordan 4 Black Cement OG
This is the pair MJ wore when he hit “The Shot” in the playoffs. The original Black Cement 4 is pure history. Featuring the classic Nike Air branding on the heel, this is one of the most iconic and sought-after retros of all time. Clean, timeless, and legendary.
- Launch Price: ₹9,000
- Current Value: ₹6 lakh to ₹10 lakh
9. Air Jordan 4 Kaws
Artist Brian Donnelly, aka Kaws, gave the AJ4 an artistic edge with premium grey suede, glow-in-the-dark soles, and signature XX hands on the heel tab. It’s a sneaker you could frame, but why not wear it and turn sidewalks into galleries?
- Launch Price: ₹24,000
- Current Value: ₹3 lakh to ₹5 lakh
10. Air Jordan 4 Doernbecher
Part of Nike’s Doernbecher Freestyle program, this unique pair was designed by Isaiah Scott, a young patient at Doernbecher Children’s Hospital. With Superman logos, laser etching, and a bold story behind it, this shoe is equal parts inspiring and valuable.
- Launch Price: ₹14,000
- Current Value: ₹3.5 lakh to ₹5 lakh
Own the Legacy
The Air Jordan 4 has always stood out. It’s bold, versatile, and packed with cultural impact. These ten pairs aren’t just high-priced kicks, they’re symbols of everything sneaker culture stands for: creativity, community, exclusivity, and passion.
Whether you’re collecting for the flex or the future, one thing is clear. The Air Jordan 4 isn’t just part of the game. It is the game.
Looking to level up your rotation with heat like this? Hustle Culture connects sneakerheads with the rarest drops and authenticated grails. Don’t chase your own.
