The sneaker market has transformed in 2026. Search data reveals exactly which brands are winning. Jordan, New Balance, and On Running lead the pack.
Search patterns shifted faster than ever. The comfort revolution is real. Heritage brands are making comebacks across metros and tier-2 cities. Performance sneakers are crossing into streetwear territory.
This blog breaks down the top 10 sneaker brands dominating search volume. Whether you're in Mumbai, Bangalore, or Delhi, these insights guide smarter purchases. Let's dive in.
Top 10 Sneaker Brands in India by Search Volume (2026)
1. Nike Air Jordan – Most Searched Basketball Sneaker Brand
Air Jordan dominates with 22% search growth. Jordan 1 High, Mid, Low, and Jordan 4 lead queries from Mumbai to Chandigarh. Basketball culture and Bollywood celebrities like Ranveer Singh drive demand. Chicago and Bred colorways generate the highest search volumes.
The legacy of Michael Jordan keeps this brand relevant across generations. Resale groups on Instagram and WhatsApp maintain constant buzz. Every limited release creates search spikes. The combination of sports heritage and street style makes Jordan unstoppable.
2. New Balance – Fastest Growing Lifestyle Sneaker Brand
New Balance exploded with 48% growth. The 550, 9060, 1906, 530, and 2002R dominate Bangalore, Pune, and Gurgaon searches. Grey and cream colorways suit local street style perfectly.
Gen Z discovered what runners knew for decades - superior comfort and quality. The retro aesthetic fits current fashion trends. Delhi fashion bloggers and Mumbai sneaker enthusiasts wear them daily. The ₹8,000-₹15,000 range positions it between premium and accessible.
3. On Running – Premium Comfort Running Sneakers
On Running grew 42% in 2026. Cloud 6, Cloud 5, Cloud Monster, and Cloudsurfer lead searches. Bangalore tech professionals and Mumbai fitness enthusiasts drive queries consistently.
Swiss engineering built its reputation. CloudTec cushioning technology delivers unmatched comfort. Marathoners discovered them first, and corporate professionals search daily. The minimalist design works from gym to office. All-black colorways dominate searches.
4. Nike Dunks – Streetwear Icon Sneakers
Nike Dunks are the streetwear icon with 28% growth. Panda Dunks (black and white) dominate searches. Delhi's streetwear scene and Mumbai's skate culture drive demand relentlessly.
Skateboarding heritage meets high fashion. Collaborations with Supreme and Travis Scott create massive search spikes. Every drop sells out within minutes. The silhouette works with everything from jeans to streetwear fits. Limited releases fuel the hype cycle.
5. Adidas Yeezy – Premium Street Style Sneakers
Adidas (Yeezy) searches stabilized after 2025 volatility. Yeezy 350 and Foam Runner remain favorites. Mumbai and Delhi lead search volumes. Earth tones work perfectly with local fashion aesthetics.
The futuristic design stands out. Boost technology delivers legendary comfort. The chunky, sock-like fit appeals to comfort seekers. The post-Kanye era brought wider availability, actually increasing searches. The ₹20,000-₹25,000 range positions it as aspirational yet accessible.
6. HOKA – Best Cushioned Running Shoes for All-Day Comfort
HOKA dominates comfort searches with 38% growth. Bondi and Clifton models lead queries. Doctors, nurses, and Delhi's fitness community adopted them enthusiastically.
Maximalist cushioning changed the game. The oversized midsoles look bold but feel incredible. Bangalore marathoners and Mumbai walkers drive consistent searches. All-white Bondi 8 tops search rankings. HOKA proves function drives fashion when comfort is this good.
7. Salomon XT-6 – Trail to Street Sneaker Trend
Salomon surged 35% in searches. XT-6 dominates Delhi and Mumbai fashion queries. The trail-to-street trend was adopted aggressively by streetwear culture.
Himalayan trekkers knew Salomon for years. Now Gurgaon's fashion crowd searches daily. Technical aesthetic appeals to urban explorers. The gorpcore trend continues strong. Vanilla and black XT-6 colorways lead searches. Fashion collaborations introduced the brand to new audiences.
8. Nike Air Force 1 – Most Popular Classic White Sneaker
Nike Air Force 1 maintains steady search volume. All-white AF1 remains the most searched classic sneaker. This 43-year-old silhouette refuses to fade.
Mumbai's hip-hop scene and Delhi street style embrace them completely. The versatility is unmatched - they work with any outfit. Kolkata's youth culture adopted them enthusiastically. Triple white leads searches year-round. The ₹8,000-₹10,000 price point suits budgets perfectly.
9. Adidas Samba & Gazelle – Retro Terrace Sneakers
Adidas retro models exploded with 25% growth. Samba and Gazelle dominate Mumbai and Bangalore queries. The European aesthetic appeals to evolving fashion sensibilities.
The terrace culture revival hit metro cities hard. Slim silhouettes contrast nicely with chunky competitors. White/black Samba leads search rankings. Delhi influencers and fashion bloggers wear Gazelles constantly. Heritage sells when executed authentically.
10. ASICS Gel Series – Retro Running Sneakers for Gen Z
ASICS closed the top 10 with 32% growth. Gel-Kayano and Gel-1130 dominate searches. The Y2K aesthetic appeals strongly to Gen Z buyers.
Japanese quality standards resonate with discerning buyers. Running heritage combines with fashion-forward design. Bangalore tech workers and Mumbai students drive searches. Cream and grey colorways suit street style preferences. The chunky retro silhouette fits current trends perfectly.
FAQs About the Most Popular Sneaker Brands in 2026
Q1: Which sneaker brand has the highest search volume in 2026?
Nike's Air Jordan dominates searches. New Balance and On Running follow closely. All three brands show consistent growth across metros.
Q2: What sneaker brand is growing fastest in India?
New Balance leads at 48% growth. The 550 and 9060 models drive adoption across metros and tier-2 cities.
Q3: Where to buy authentic sneaker brands in India?
Hustle Culture offers 8 of the top 10 brands: Jordan, New Balance, On Running, Dunks, Yeezy, HOKA, Salomon, and Air Force 1. 100% authentic with nationwide COD.
Q4: Which sneaker brands offer the best comfort?
HOKA and On Running lead comfort searches. New Balance ranks high for all-day wearability. All feature breathable designs.
Q5: Are Nike Jordans still trending in 2026?
Yes. Jordan searches increased 22% from 2025 to 2026. Mumbai, Delhi, and Bangalore lead search volumes consistently.
Q6: What drives sneaker search volume growth?
Instagram influence, celebrity endorsements, quality demand, resale culture, and authenticity concerns drive searches.
Conclusion: Most Searched Sneaker Brands in India (2026)
Jordan, New Balance, and On Running dominate 2026 search volume. Consumers prioritize authentic products, comfort, and value. The market has matured significantly.
Search trends reveal clear preferences: heritage brands, comfort technology, and verified authenticity. Whether you're in Mumbai, Delhi, or Bangalore, these brands deliver quality worth searching for.
Hustle Culture carries 8 of the top 10 most searched sneaker brands. Every product is authenticated. Cash on delivery available. Delivery reaches every pin code from Ludhiana to Kochi.
Shop the most searched sneaker brands at Hustle Culture today. Authentic products. Fair prices. Nationwide delivery.
